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If you want to reach more customers then get your blogger outreach programme...

This post came about following my own experience and conversations with @adders and @thepaulsutton regarding PR agencies, blogger relations and blogger outreach. We live in a world of influence....

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Client relations – A phone call is worth 10 emails. A meeting is worth 100 calls

This is the fourth of a series of interviews with CEOs that were included in a book I wrote in late 2010 called RARE Business. It was a collection of thoughts, ideas and strategies to help businesses...

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Is the search for art in business about making better connections?

I don’t know about you but I seem to be bumping into the idea of art in business a lot recently. First, it was with Seth Godin last month when talking about his new book: You can’t make ‘Art’ if you...

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